At Moser UX, we often explore how to go beyond surface-level accessibility and get asked an essential question by our clients: Why is accessibility important?

Usability testing is essential for businesses because it reveals how real users interact with their products, allowing for adjustments that 

High up above the clouds, designers get to create an experience that fulfills user needs and sparkles in the light. On the terrestrial side are developers who after receiving our plans, must face reality, making sacrifices and confronting obstacles in the process. Without knowledge of why design choices are made, developers can’t make informed decisions on where to compromise; and without an understanding of feasibility, designers may waste time crafting a solution that is impossible to implement. Thankfully, there is a point where the sky meets the earth and that is where collaboration flourishes.