UX Research
Driving Better Outcomes with Data-Informed Insights
How We Do UX Research
At Moser, we excel in a mixed-methodology approach to research, combining traditional techniques with modern innovations to deliver quick, accurate, and actionable results. From AI-driven surveys to hands-on user walkthroughs, we tailor our methods to your time, budget, and specific needs, ensuring reliable and impactful insights.
Our process begins with stakeholder interviews to align on goals and desired outcomes. From there, we craft a research plan and timeline to deliver the insights you need to make informed decisions confidently. Whether you need rapid feedback or deep user insights, Moser is here to guide you every step of the way.
How Can UX Research Help?
Understanding Users
User research employs diverse methods tailored to your needs. Whether it's conducting formative interviews, observing users as they complete tasks, or analyzing in-depth data, we uncover actionable insights to guide business decisions. Key indicators include task success rate, error rate, and time to value, helping you understand user behaviors and pain points.
Calculating the ROI of a Product
User research goes beyond revenue metrics to evaluate your product's performance. We provide a comprehensive view of your product's value by analyzing time on task, retention rate, churn rate, and feature adoption. These insights guide us to potential problem areas and allow us to make data-driven decisions and prioritize improvements.
Investigating KPIs
Are you struggling to assess product success? We collaborate with your team to analyze and test key performance indicators (KPIs) that matter, such as task completion rates and path efficiency. Additionally, we can evaluate engagement metrics like session length, customer lifetime value (CLTV), and stickiness ratio to ensure your KPIs align with your business objectives.
Research- Blogs
FAQs
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At Moser, UX research is at the core of our user-centered design philosophy. It involves deeply understanding your users’ needs, behaviors, and pain points to craft solutions that are not only functional but intuitive and enjoyable. For us, it’s about ensuring every design decision is backed by real-world data, helping businesses like yours create impactful products that resonate with users while driving measurable results.
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Partnering with Moser for UX research empowers your business to make data-informed decisions. Our tailored research strategies reveal user preferences and pain points, leading to better-designed products, higher customer satisfaction, and reduced development costs. Whether improving ROI or aligning your product with WCAG accessibility standards, our research ensures your solutions deliver value to your users and your bottom line.
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At Moser, we utilize a wide range of methods based on your project’s unique needs, including usability testing, user interviews, surveys, heatmaps, and competitor analysis. By blending these techniques with industry best practices, we uncover actionable insights to guide your product’s evolution, ensuring it meets user expectations and exceeds business goals.
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Absolutely. At Moser, we specialize in transforming existing products by identifying usability issues and unmet user needs. For example, in our work with the Indiana Court of Appeals, we conducted accessibility studies to enhance their website, delivering a solution that improved user satisfaction and compliance. We bring the same attention to detail and research-driven strategy to all our projects.
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Starting with Moser is simple. We work with you to define clear goals—whether it’s improving usability, increasing conversions, or validating new ideas. Our team of UX professionals then designs a research plan tailored to your needs, leveraging over 45 years of combined experience across industries like state projects, pharmaceuticals, and logistics.
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By choosing Moser, you’re gaining a partner with proven expertise in UX research and design. We bring advanced methodologies, cutting-edge tools, and a deep understanding of accessibility and user experience to every project. Whether it’s managing large-scale projects or collaborating on targeted usability studies, our team ensures your investment in UX delivers measurable success.